All 12 versions of The Ultimate Bush by Skims sold out on release day (Courtesy: kimkardashian/Instagram).
If there’s one thing Kim Kardashian is going to do, it’s use spectacle as marketing.
This summer, Kardashian made waves with her new face shapewear, and now she is making a comeback with her faux pubic hair G-string. With twelve editions ranging from “Clay Blonde Straight” to “Cocoa Black Curly,” the media personality is allowing customers to decide whether their curtain matches their drapes.
Content creator Bethenny Frankel says the new product reminds her of the GOOP candle CEO Gwyneth Paltrow released in 2023.
Some TikTok users speculate that The Ultimate Bush may be a residual idea from her ex-husband, Ye (formerly known as Kanye West). There has been speculation that he had more involvement with Skims than he was initially given credit for.
Meanwhile, on Instagram, one user commented “Don’t you dare Kimberly. I just spent a fortune on laser. We are not bringing the bush back 😭”.
“I just googled the date to make sure it’s not April 1st,” another user said.
Even the official Manscaped account chimed in.
“You could have just DM’d us,” they joked.
The Ultimate Bush is officially sold out. You can join the waitlist here.
What’s more shocking, the attention to detail or the fact there’s a waitlist for every style? Let us know what you think in the comments!
