BRAMPTON – It’s been over ten years since 4YallEntertainment hit Youtube, and it’s now been four years since Jae and Trey Richards launched their apparel company, 4YE. They hosted a fish fry in Brampton on April 10th, 2022 to celebrate not only their success but also the community that they’ve built.
The first piece of apparel the company designed was a durag. The launch of the durags was such a success that they then expanded to other durag designs, as well as other products.
“Fifty-thousand units sold today, we’ve sold tons of durags. Our customers are throughout the world,” explains Summer Ruddock-Ellis, creative director of 4YE.
“For me with casting and with creative direction behind the brand, it’s really putting ourselves, putting Black people on the forefront. Putting people with marginalized identities at the forefront, putting queer identities at the forefront, and representing those people because they exist, they’re part of our community, and we have to change how media views people,” Ruddock-Ellis added.
“It’s truly a blessing to have such a solid team around us to make this happen,” Jae Richards, co-founder of 4YE, says.
The team has stuck to their Brampton roots. With their headquarters based in B-town, the brothers say that they have always had a lot of support from their hometown.
“From the beginning, we were always going to represent where we’re from. This is what made us who we are, it’s why we do what we do,” Trey said.
Looking around their fish fry, it’s easy to see that 4YE is well-loved and supported, and the Richards say that they have seen people turn up from middle school, high school, and the beginning of 4YallEntertainment.
Brandon spoke with various members of the 4YE team to discuss everything there is to know about 4YallEntertainment on this episode of News You Can Use!
