(Courtesy: Darlene Bellefeuille-Lewis/Facebook, Tim Hortons)
Tim Hortons is apologizing after sending multiple people an email saying they won a boat after a false Roll Up the Win prize worth $60,000.
A Facebook group called “Tim Hortons’ you Won a Boat” Group 2024,” has emerged this week where customers are speaking out after receiving an email that they won a boat, but later found it was a mistake
Group members are posting pictures of winning the same boat, while stating how annoyed they are.
“If anyone is starting a class action, count me in,” one person commented.
Gina Cormier is one member in the group who feels like winning the boat could have led to a “life change” for her and her family.
“If they would have switched back to paper cups this wouldn’t have been an issue for two years in a row now,” she told The Brandon Gonez Show.
The company switched to a virtual Roll of the Rim due to the COVID-19 pandemic.
Mai Miraflores also received the same email from Tim Hortons and was put on hold when she tried to call the customer service line.
Another customer posted a picture on X of a Bass Pro Shop boat and trailer she thought she won on her 60th roll.
Tim Hortons said it sent a Roll Up to Win recap email with the “best intentions” to give customers an overview of all the prizes they won so far this year.
“Unfortunately there was a human error that resulted in some guests receiving some incorrect information in their recap message,” the company told The Brandon Gonez Show in a statement.
A similar incident happened last year where a group of Roll Up to Win players found out their $10,000 prize was a technical glitch.
Tim Hortons also stated in the email all prizes are the ones shown when rolling up the rim and other high value prizes need to go through a “verification process.”
“We apologize for the frustration this has caused and for not living up to our high standards of providing an exceptional guest experience,” Tim Hortons said in the email to Baxter and the other customers.
